She’s a Woman on Fire! Meet Cari Vollmer

Welcome back to our ongoing series to introduce you to each other.  She’s a Woman on Fire! member and we want you to know her.  Please say hello to… – See more at:
Welcome back to our ongoing series to introduce you to each other.  She’s a Woman on Fire! member and we want you to know her.  Please say hello to… – See more at:
Welcome back to our ongoing series to introduce you to each other.  She’s a Woman on Fire! member and we want you to know her.  Please say hello to… – See more at:

Welcome back to our ongoing series to introduce you to each other. She’s A Woman on Fire! member and we want you to know her. Please say hello to…


Cari Vollmer

Minneapolis, Minn.

WOF member: #00110

Member since:  March 11, 2012

Please tell us about YOU, your family and your work. What you are “on fire” about? 

My husband, Pete, and I are business owners, and we’re passionate about what we do. Right now we’re talking about how to make this chapter of our life our most intentional so far, including implementing a daily practice where we start the day together to set our intentions and keep our vision alive. We both feel the power in finally putting our marriage, our dreams and ourselves first. We’re excited.

We are a blended family, which means I’ve had children in my life from the day we got married almost 25 years ago. This fall will be the first time we’ll have an “empty nest.” Pete and I are looking forward to this new time, while of course still enjoying our girls so much. My stepdaughter Meghann, a veterinarian, is married and has a little boy, Jackson, who calls me either CC or Grandma, both of which I respond to with enthusiasm!

Another big focus right now is holding an intentional and loving space for our other daughter, Kasie, as she graduates from high school and starts her new life as a college student and athlete. I know every mother who has gone through this transition understands what this means — the emotional roller-coaster of joy and fears. all of it. We’re oh so proud of Kasie and her many accomplishments, including earning a full-ride athletic scholarship to a college where she will also get to pursue her passion for wildlife biology.

Last fall I finally accepted the fact that my life — our lives — were changing, and it wasn’t helping to hold it at arm’s length. Interestingly enough, as soon as I affirmed the transition, I started getting a lot of clarity regarding my next steps as a woman and businesswoman. I knew deep down that this is my time to claim my dreams in an even bigger and bolder way.

How did you originally connect to Women on Fire?  

I originally heard about Women on Fire through my friend Laurie Forster. Laurie and I were in the same mastermind group, and she nudged me to get to know her coach, Debbie Phillips. I started following Debbie and Women on Fire on Facebook, and it wasn’t long before I was a complete FAN! I’m so happy I listened to that nudge Laurie gave me!

What’s your favorite component of the Women on Fire membership program?

In this order: (1) Debbie and her intentional and loving leadership, (2) the sisterhood, and (3) retreats, monthly calls and interview CDs.

What is your favorite part of the day?

I have a few different favorite parts to my day.  I love both when I’m the only one home, and I can feel what I need to feel and hear what I need to hear. I love that quiet space. And I love when the rest of my family is home and how crazy it can get with them and our two dogs, a terrier mix named Choxie and a golden retriever named Finnegan, and our cat, Isabelle.

What is the last book you read that you would recommend to other Women on Fire? 

A few years ago a client told me about The Power of Awareness by Neville Goddard. I bought it immediately and proceeded to highlight many passages. I return to it over and over and over again.

Name one thing you’re proudest of.

I’m proudest of taking the journey to know who I am. I now feel everything stems from that understanding, and I’m so much more comfortable in the world as a result. I also trust my intuition now more than ever. It’s not always easy to do so because there’s so much noise in the world. I suppose that’s why I like my house when it’s quiet. I like to feel what I’m feeling, and if I get too busy I can’t do that.

What is something that we might be surprised to learn about you?

When people first meet me, they are always surprised by how tall I am — 6-foot-3! It might also be surprising to know that I was adopted.

If you had an unexpected free day, how would you spend it?    

That would totally depend on my mood in that moment. I might like to go for a long walk — either by myself or with a friend — buy some flowers for my office and kitchen, meet friends for lunch or dinner, get a massage, and either try a new recipe for dinner or find a new restaurant in the city.

What is your favorite city in the world?

I haven’t visited nearly enough to know for sure, but right now I’d say Minneapolis, Chicago and New York, in no particular order.

Share a special Women on Fire moment or experience.

There have been so many! This year at the Women on Fire Retreat in Naples I had a big aha moment when I heard the panel discussing the importance of having sponsors — other people who take an active interest in your success and open doors for you. I’ve had many mentors and some of them have been sponsor-like. But when I heard Tandi Musuraca talking about sponsors, I realized that I could be asking for sponsors to show up in my life. And a few already have! I loved that moment! Thank you again, Tandi!

Name another Woman on Fire who has inspired you and tell why?

Well, I LOVE my Women on Fire cleanse sisters. (I wonder if they realize that this is what I call them!) Last year I participated in the first Women on Fire 21-day cleanse. I was so nervous! I didn’t know if I could possibly do the full 21 days. But Debbie and Amy Marzluff offered such amazing support and guidance as well as the connection to the other women who participated. I did it and I loved it!

What’s your big dream?

My dreams are to live my happiest and healthiest life, surrounded by people I love and who love me. I want to be true to myself, and to continue making a positive impact in the world. This year, I’ve committed to specializing in one particular aspect of all those that I’ve offered to clients over the years and that is to share my Identify Your Brilliance work with as many souls as possible. I really can’t think of better work than helping others discover who they are.

If you had the opportunity to teach a child one strategy that would help to guide her life, what would that be?

I have to list three, but they’re all connected. 🙂

  • Know who you are.
  • Trust your instincts.
  • Value who you are.

Name three women who have influenced your life and what you’ve learned from each.

My mom, Kay, was a businesswoman and ran our family restaurant for 20 years. She was the toughest boss I ever had. She taught me a lot about how to have a great work ethic and take care of customers, and how NOT to put up with bad behavior. She was gracious and had a deep inner strength. When I was looking for my first job after moving to Minneapolis, she gave me the best job-hunting advice I’ve ever heard: Make them feel like they couldn’t possibly live without you. I took her advice and was hired on the spot! I lost her 15 years ago, and I miss her every day. She was great.

My friend Beth is one of the best women I know. She’s taught me a lot about love, trusting my instincts, having good boundaries, and how to handle difficult situations. I’ve always loved the sparkle in her eyes and how easily she laughs.

Debbie Phillips came into my life at a time when I was feeling a bit disenchanted by the coaching and Internet marketing world. Deep down, I could sense a lack of authenticity, even when some of my coaches and teachers were preaching it. Very often, something felt off to me; things weren’t adding up. I’ve always been so grateful to Laurie Forster for introducing me to Debbie because I think she’s such a great model for having a true open-armed, authentic, loving embrace, and she’s taught me over and over again that when you’re aligned with love great things happen. I believe WOF has helped me be much more comfortable with who I am.

Who cheers you on?

I’m blessed to have many people who cheer me on — friends, colleagues, clients, my husband, and my daughters. One time, when I was nervous about speaking to a roomful of people, Kasie sent me a text message that said, “You’ll do great. You’re Cari Vollmer!” I loved that so much and deeply appreciated her cheerleading. I will treasure those words forever!

What is your favorite “pig out” food? 

Oh, my! Lately, it’s been a scoop of Häagen-Dazs Sea Salt Caramel Gelato. Good thing I’m starting that cleanse again soon!

What song is on your iPod right now?

Happy by Pharrell Williams, and then a mish-mash of many of my daughter’s songs. She keeps me current, but please don’t ask me for performer or song names. I’m not good at retaining that info.

What is the biggest challenge you’ve ever faced and how did you overcome it?

Without question my mom’s illness and passing was my biggest challenge. I went through that period before I had really dug deep into my own being, so going through that left me feeling very lost and without any sense of direction; however, it was also the beginning of the life I have today. It’s sometimes hard to consider that time as a blessing, but what rose from it certainly has been.

What are your go-to self-care strategies?

Quiet time. Deep breathing. A clean house. Fresh flowers. Clear space. Massages. Heart-to-heart conversations with great friends.

When you reflect on your life so far, what are the first word or two that come to mind?

Blessed and awake.

More about Cari …

Cari Vollmer, founder of, helps businesswomen worldwide create their sweet lives and purpose-filled businesses by helping them awaken, identify and honor their brilliance so they can infuse their lives and businesses with the best of who they really are. She fiercely supports women in trusting their gut instincts, while helping them create purposeful and strategic plans for business growth and living well.

You are welcome to say hello to her at


She’s A Woman On Fire! is compiled by senior writer Becky Adams.

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